Ep 2164: The People Behind the People
Featuring: Larry Ross & Richard Ross
Ministry: &Associates
What if your greatest Kingdom influence isn’t found in the spotlight, but in helping someone else’s God-given message reach the world?
In this episode of iWork4Him, Jim and Martha sit down with father-son duo Larry and Richard Ross of &Associates to hear the story behind a public relations and creative stategy agency that has spent decades helping Christian leaders and organizations effectively communicate the messages God has placed on their hearts. Larry shares how his own understanding of the gospel moved from something he knew intellectually to a personal relationship with Jesus – and how that transformation changed the way he viewed his work.
Richard also shares his unexpected journey into the family business and the spiritual preparation that preceded his transition into leadership. Together, they explore what it means to recognize God’s calling, remain faithful to it, and steward a legacy from one generation to the next.
In this episode, you’ll hear:
How Larry moved from being a “professional Christian” to truly understanding that Jesus is the gospel
The common characteristics Larry observed in influential leaders like Billy Graham and Mel Gibson: faithfulness to their calling and authenticity
How &Associates helps organizations communicate the truth of who they are rather than manufacture an image
Three questions leaders can ask to identify the communication gap between who they are and how they are perceived
Larry’s perspective on finding common ground when talking about Jesus with people of other faiths: faith of Jesus in the Jewish tradition, faith with Jesus in Islam, and faith in Jesus for Christians – making Jesus the common denominator to build on
The importance of finding the core message God has placed on your heart and keeping that truth consistent across every communication channel
Richard’s unexpected call into the family business and how God prepared his heart for the transition
What generational succession can teach us about God’s work through families and leadership
Why your craftsmanship, character, and the way you treat people can be a powerful witness in the workplace
Whatever field you work in, this conversation is a reminder that your profession is a vehicle through which you can express what God has called you to do. You don’t have to put a cross on everything you do for your faith to be evident. When your character, excellence, integrity, and love reflect Jesus, people notice.
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Get more biblical, practical advice and encouragement on the iWork4Him Faith and Work Podcast page.